English (United Kingdom) 
Polski (PL) E-commerce project management
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Project Management - Introduction
☑ Defining the concept of a project and its basic parameters
☑ Discussing the leading project management methodologies
☑ Presenting project management methods and tools using MsProject - Gantt schedule, calendars, CPM network, project budget
☑ Introduction to the concept of Critical Chain as a systemic project management concept -
E-commerce basics
☑ The essence of e-commerce
☑ Basic business models in e-commerce
☑ Analysis of the e-commerce market in Poland - e-shops and e-consumers -
Process management in project projects
☑ The essence of process management in organizations
☑ Processes and their specificity in e-commerce
☑ Process improvement tools useful in e-commerce -
E-commerce project management methodologies
Ceneo Expert
☑ Introduction to agile methodologies
☑ Philosophy of the SCRUM methodology
☑ Roles in the SCRUM methodology
☑ Artifacts in the SCRUM methodology
☑ Ceremonies/Events in the SCRUM methodology
☑ Monitoring and reporting in the SCRUM methodology
☑ Practical application of knowledge gained during group workshops - simulation of running a SCRUM project -
Public relations in e-commerce projects
X-kom experts
☑ PR and marketing - the most important differences
☑ PR activities conducted offline and online in e-commerce
☑ Tools supporting PR activities
☑ Examples of good PR practices in e-commerce
☑ Crisis PR
☑ Measuring PR effectiveness -
Marketing strategy and selection of communication tools
FreshMail Expert
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Brand Strategy
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Customer loyalty management
☑ The process of building a brand on the Polish and global market
☑ Brand and company - differences, similarities
☑ Network monitoring - essential tools in building relationships and loyalty
☑ Emotions in business - logical and subconscious decision-making
☑ Customer, influencer, brand ambassador in one person
☑ Strategy and methods of measuring campaigns in influencer marketing
☑ How to communicate indirectly and directly with customers online and offline -
E-commerce business model
☑ Introduction to the Business Model Canvas
method ☑ Discussion of the main mechanics of e-commerce business models
☑ Designing a value proposition
☑ Designing a key competitive advantage using the Blue Ocean Strategy approach , including the benefit pyramid, value curve, and four-action diagram
☑ Case study
☑ Design workshops -
Content Marketing
Brand24 Expert
X-kom experts
Empik Experts
☑ Content marketing in brand communication strategy
☑ Building a community around the brand
☑ Influencer marketing
☑ Using user-generated content
☑ Communication topics and engaging communication formats
☑ Brand language/brand communication tone
☑ Tools supporting the creation of texts, graphics, e-books, videos, presentations and more
☑ Case study – content marketing strategy on a selected example -
E-commerce - how to run your own design business
☑ Online store - conditions
☑ Cost of launching and running an online store
☑ Technology development and maintenance
☑ Acquiring traffic and conversion sources
☑ Customer service
☑ Threats
☑ Competition
☑ Type of offer
☑ Customer expectations -
Technology in e-commerce projects
☑ Basic concepts of e-commerce technology
☑ Typical technological challenges in an e-commerce project
☑ Project implementation models
☑ Project documentation
☑ E-commerce project maintenance models -
IT tools supporting e-commerce ventures
Funmedia Expert
☑ Discussion of selected applications supporting project work - Jira, Trello, Adonis, Pencil, etc.
☑ Individual work on selected applications
☑ Discussion of emerging problems
☑ Final conclusions regarding the similarities and differences of the applications used -
Marketing of SaaS digital products - a case study from LiveChat
LiveChat Expert
☑ Introduction to SaaS (Software as a Service) products
☑ Specifics of marketing SaaS B2B products
☑ Acquiring customers through affiliate programs
☑ Case study of the LiveChat affiliate program
☑ Workshop on creating a go-to-market strategy for an affiliate program -
Usability and analytics in e-commerce services
Interaktywnie.com expert
☑ Tools for analyzing website traffic, sales conversion research, measuring the effectiveness of advertising activities - Google Analytics
☑ Tools for testing the effectiveness of e-mail marketing activities - Freshmail
☑ A tool for checking the viewership and traffic sources on websites - SimilarWeb
☑ Tools for examining the popularity of phrases in Google - Google Trends and Google Keyword Planner
☑ Tools supporting SEO - Google Search Console, SEOtector, Open Site Explorer
☑ Tools supporting usability and SEO - Page Speed Tester, mobile compatibility test
☑ Usability principles - how to design an online store and a shopping path to sell effectively
☑ The most common mistakes made when designing online stores -
Analytics and SEO Tools
Divante Expert
X-kom experts
Ceneo Expert
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Creating content for websites of project projects
Landing Expert
☑ Using tools such as WordPress, landingi.pl and others to create landing pages, squeeze pages and offer pages to implement sales and marketing campaigns that achieve selected goals, e.g. building a subscriber base, a contest, promoting a selected product range, etc.
☑ Scheme/structure of an effective sales page/offer (that achieves a selected task) and tools supporting conversion/sales or the user's expected action
☑ Resources and tools supporting the construction of websites, mostly based on the Creative Commons Zero license, i.e. allowing their free use for commercial purposes -
Law in e-commerce
Ceneo Expert
☑ Analysis of the Personal Data Protection Act in terms of the obligation to register a personal data set, the responsibility of the personal data administrator, the competences and appointment of the information security administrator. Familiarization with the guidelines and decisions of GIODO
☑ Analysis of the Consumer Rights Act in terms of the information obligation in the matter of data presentation and building a website based on the prepared proposals
☑ Analysis of the Copyright and Related Rights Act in terms of the right to quote, obtaining photos and descriptions from websites, personal and property copyrights and licenses
☑ Analysis of the Telecommunications Law in terms of creating a privacy policy and editing information about cookies
☑ Analysis of selected prohibited contractual provisions - abusive clauses
☑ Discussion of the entrepreneur's liability in the scope of non-compliance with the cited acts -
Financing e-commerce projects
☑ Principles of functioning of the financial market in the area of e-commerce
☑ Structural funds
☑ Specifics of managing e-commerce projects covered by EU grants
☑ Principles of implementing EU projects -
E-commerce security
☑ Presentation of threats in e-business
☑ Application and transaction security
☑ Personal data protection (GDPR)
☑ Emergency preparation and response -
Risk in e-commerce ventures
☑ Discussion of risk response strategies
☑ Discussion of typical risks in e-commerce projects
☑ Workshops – case study -
Design workshops
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Final exam - defense of projects
Total 202 hours